Sir Branson is known for googlies. So when he decided to come to the Indian market with his Virgin mobile, everbody expected a googly. And he has not let them down.
There is a new system on in the market, where in the consumer has the right to stop unwanted calls. Which is troubling the tele marketing companies.

What Sir Branson has done is that they have changed it completely. With an offer that pays the consumer for incoming calls, he has turned the push to a pull. Once the offer is started, the college students, the TG for most brands today, would love to get incoming calls. And this would open a whole world of opportunities for the dying telemarketers in the country.

So, if Virgin offers a consumer free talktime of say a minute of outgoing call for five minutes of incoming call/s, Virgin in turn could charge the marketer/s a kool fifty dollars.
With the mobile being considered the third screen for Indian consumers, I think its worth their money for the marketers.

And if this turns out to be true, then we have another marketing classic from the genius. Looking forward to the Virgin launch eagerly!