Teasers were a bad word for Indian advertising for some years. And the notorious Digen Verma campaign had a minor role to play. But of late the advertisers have regained their trust in the teasers and I saw two teasers of late one talking about KILB and Irfan Khan’s Smile and One on “this is Canadian not from Bombay”
For a change I felt good. And I heard a lot of people talking to each other in my office wondering who could have done these ads and what could these be for!
So I think the teasers are back with a bang and they are here to stay…Come on people …TEASE ME! I am all ears.